How to Successfully Negotiate Your Deal In the US During/Post the Pandemic

Final event in the 4-part series
U.S. and European Startup Fundraising Strategies During and Post the Pandemic
Tue, May 5

by Astra Global/The Startup Station
Online Event

Astra Global, a global business development company specializing in startup funding, and The Startup Station, a U.S. education and consulting company specializing in startup strategy, financial modeling and valuation, in association with GritDaily, Coinstelegram, and Gold Ventures, present:

The four-part series
"U.S. and European Startup Fundraising Strategies During and Post the Pandemic".

Part 4:
How to Successfully Negotiate Your Deal With U.S. Investors During/After the Pandemic?
The event consists of the investors panel and educational workshop.

During the investors panel we will discuss with Mike Edelhart (Starts and Joyance Partners), Colin Breeze (Breeze Ventures Management), Anupam Rastogi (Emergent Ventures), Farhan Lalji (Anthemis), and Diego Berrio (13 Ventures) the following topics:
  • Which terms in the term sheet are worth fighting for by startups,
  • Which ones you can agree to or offer as deal sweeteners, and
  • How to find the middle ground.

In the educational part, led by Victoria Yampolsky and Elena Gusakova, we will go through all basic clauses of the term sheet.
Key topics
  • Which terms in the term sheet are the most important and why? What has changed due to the Pandemic?
  • Which investment terms are and aren't worth negotiating?
  • How will deal structures change due to the Coronavirus/new warranties/ deal closing mechanics?
  • When makes you walk away from the deal now? Top three reasons.
  • Workshop: Overview of equity, SAFE, and convertible debt: definitions and pros & cons, What is KISS? Anti-dilution clauses, Warrants; Control and information rights; Five tips on negotiating your deal successfully
Mike Edelhart, Managing Partner at Social Starts and Joyance Partners
Mike is an experienced media, Internet startup executive, and author of 22 books. Mike was Managing Director and founder of First30 Services, a launch accelerator for early-stage companies. Previously, Mike has held CEO and executive positions at numerous startups, including Inman News, Zinio, Third Age Media and Olive Software and a partner at Redleaf, a VC firm.
Diego Berrio, Managing Partner, 13 Ventures
As an Investor, Diego helps aspiring entrepreneurs and later stage startups to get to clear growth and exit within developed and emerging markets. Mr Berrio has extensive experience in Private Equity, Corporate Finance and Strategic Planning. He has excelled in fundraising, capital deployment, team formation as well as in financial and strategic advisory.
Colin Breeze, Founder at Breeze Ventures Management
Breeze Ventures Management, LLC, is a family investment firm focusing on alternative investments. Breeze Ventures provides its founders access to a diversified pool of alternative and non-traditional investments across stable and emerging markets.
Anupam Rastogi, General Partner, Emergent Ventures
Emergent Ventures is an early stage venture capital firm investing in Silicon Valley and India. We invest in Seed to Series A stage IT and IT enabled businesses.
Farhan Lalji, Director Venture Partnership, Anthemis
Anthemis cultivates change in financial services by building, growing, and sustaining businesses committed to improving the world. Our deep understanding of markets and models, passion for emerging technology and spirit of collaboration inspire everything we do.
Stewart Rogers, Managing Editor at Grit Daily
Stewart Rogers is a journalist, analyst, public speaker, author, startup founder, musician, and "digital nomad." Rogers is the seventh most influential person in marketing technology globally. That makes him the James Bond of martech (007 out of 100), and yes, he's British, owns a tuxedo, and is known for his gadgets. He both breaks the story and makes the news.
Anna Tutova, CEO, Coinstelegram
Anna holds degree of Master of international law. Anna is expert in public relations and business development. Two years ago she shifted her focus from entertainment industry to tech to help to develop startups. Additionally Anna made significant contribution to attracting investments for Coinstelegram Fund, which invested into such projects as Perlin, EdenChain, Elysian etc. Anna Tutova, CEO Coinstelegram Agency, public speaker at conferences. She spoke on fundraising models, investments in tech industry.
Victoria Yampolsky, President and CEO at The Startup Station
To-date, Victoria has worked with more than 100 startups one-on-one and more than 1,000 founders have taken The Startup Station's finance courses and learned the basics of accounting, valuation, financial modeling, and startup financing
Elena Gusakova, Founder at Astra Global
Elena spent eight years working as a M&A lawyer at private equity funds, leading cross border deals with the total deal amount exceeding $600M.
Learn more about other events of this 4-part series:
About organizers

Astra Global/
The Startup Station
Elena Gusakova is the Founder of Astra Global, a global business development company. She has close to ten years of business development experience, helping leading consulting companies and UBS, Zurich to find new clients among investors, business owners and high net worth individuals. Throughout her career, she conducted over 100 top tier client events, focused on increasing business revenues. She initiated a project at UBS aimed at converting events into revenue generating activities, which was approved and implemented by the bank. She regularly advises other companies and her recent consulting client grew their revenues 3x in 4 years. At Astra Global, Elena focuses on facilitating collaboration between startups, investors, and corporations. Elena also advises startups on how to approach investors and make the first contact.

Prior to career in business development, Elena spent eight years working as a M&A lawyer at private equity funds, leading cross border deals with the total deal amount exceeding $600M. She has a deep understanding on investment processes, investors main concerns, and is an experienced negotiator. Elena has graduated from Academy of Labour and Social Relations, Law faculty, Moscow, with highest honours, and holds EMBA from Columbia and London Business Schools.

Victoria Yampolsky, CFA is the Founder and President of The Startup Station, an educational and consulting company committed to help startups be successful and get funded faster. She focuses on creating detailed strategic roadmaps and converting them into credible financials and valuations. Specifically, she helps entrepreneurs correctly translate their business plan into a financial plan, evaluate the financial feasibility of different initiatives, credibly present their company to investors, and use their financial model to drive the business forward.

To-date, she has worked with more than 100 startups one-on-one and more than 1,000 founders have taken The Startup Station's finance courses and learned the basics of accounting, valuation, financial modeling, and startup financing.

Previously, Victoria worked for Deutsche Bank and was a technology consultant with CapGemini's Financial Services Division. Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the Computing and Information Science (CIS) Department of Cornell University.
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